Ministry for Development of Russian Far East launches online platform to promote Arctic tourism
The Ministry for the Development of the Russian Far East and Arctic has launched an integral online platform for promoting tourism in the Russian Arctic, with the support of the Russian Federal Agency for Tourism.
“We have launched an integral platform for promoting Arctic tourism, with the support of the Russian Federal Agency for Tourism. It includes websites and social media catering to over one million users, and their number will reach five million before the year is out,” said First Deputy Minister for the Development of the Russian Far East and Arctic Alexander Krutikov at a meeting of the Council for Digital Economy Development under the Federation Council, whose participants discussed the digital development prospects of Arctic regions.
He also added that travel agencies and tour operators could use the platform free of charge.
“Any Arctic tour operators now can post information about their tourist products on this platform, with the support of professional consultants, and we are ready to promote them,” Krutikov added.
Restrictions linked with the COVID-19 pandemic hit small businesses harder than the rest, Krutikov noted. Entrepreneurs who managed to transform their businesses in new conditions profited from this situation.